{"id":25455,"date":"2026-08-25T07:27:02","date_gmt":"2026-08-25T07:27:02","guid":{"rendered":"https:\/\/liberatingsolution.tech\/design-demo\/greenseedbank\/?p=25455"},"modified":"2026-08-25T07:27:02","modified_gmt":"2026-08-25T07:27:02","slug":"sensi-seeds-attended-mjbizcon-2024-in-las-vegas","status":"publish","type":"post","link":"https:\/\/liberatingsolution.tech\/design-demo\/greenseedbank\/sensi-seeds-attended-mjbizcon-2024-in-las-vegas\/","title":{"rendered":"Sensi Seeds Attended MJBizCon 2024 in Las Vegas"},"content":{"rendered":"
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Since 2011, MJBizCon has been America\u2019s largest convention for the cannabis and hemp industries. This year, for the first time, Sensi Seeds was able to attend and see just how the US market has evolved compared to Europe over the last decade. While it was a bit different than what we\u2019ve grown used to here, it was a great time and we can\u2019t wait to go back.<\/p>\n<\/div>\n<\/div>\n

What is MJBizCon?<\/h2>\n

Even diehard cannabis aficionados can be forgiven for not knowing about MJBizCon. While it\u2019s absolutely massive with more than 30,000 attendees over its three days, it\u2019s not exactly targeted at the average consumer. Instead, this convention is all about the B2B (business-to-business) side of things. It gives industry insiders a place to catch up on the newest advancements in large-scale cultivation, learn tips for navigating an ever-changing legal landscape, and how to safely operate a legitimate business that the federal government still deems \u201cillegal\u201d. Not a whole lot for your average home grower.<\/p>\n

Basically, MJBizCon has always been something of a \u201cChad\u201d conference; all stuffed shirts and martini lunches without the grassroots charm that has become a staple of European events like\u00a0Spannabis\u00a0or Mary Jane Berlin. While much of Europe\u2019s legalisation push has been spearheaded by popular movements, the biggest driver across the US has always been business and that has sculpted the nature of this convention from day one.<\/p>\n

For starters, despite the fact that MJBizCon takes place on the Las Vegas Strip\u2014one of the most trafficked entertainment hotspots in the world\u2014walk-ins weren\u2019t exactly welcome as a single-day ticket was selling for nearly \u20ac500. Basically, if European cannabis fairs are a party, MJBizCon is a trade event for industry insiders that doesn\u2019t really offer much to the average consumer.<\/p>\n

Until now.<\/p>\n

The Vault by Sherbinskis<\/h2>\n
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\"Gio<\/figure>\n<\/div>\n

This year, as part of our inaugural appearance, we brought along all of our friends to help turn the tide and create an experience that truly offered something directly to our customers. With the help of Mario Guzman (the founder of\u00a0Sherbinskis\u00a0and Voice of the Plant), we set up the first-ever area focused directly on B2C (business-to-customer) interactions at MJBizCon and the results were spectacular.<\/p>\n

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\"A<\/figure>\n<\/div>\n

We brought along a true who\u2019s-who of cannabis industry leaders including representatives from all of our\u00a0Breeding Grounds\u00a0partners for a legendary announcement panel. We had the brains behind\u00a0Champelli,\u00a0Serge Cannabis, DNA Genetics, and more on hand for questions, speeches, and general good times. Sadly, our good friend Cutter from\u00a0Fat Beans\u00a0was unable to attend but we were able to show off his hard work to a seriously impressed crowd.<\/p>\n

This was the real highlight of the show for us, as we were finally able to officially announce a project that we\u2019ve been very excited about for some time; our collaboration with the absolute legends over at Death Row Records as well as our new projects with Aficionado Seeds and DNA Genetics.<\/p>\n

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\"Mario<\/figure>\n<\/div>\n

Aside from our direct partners, we were also fortunate enough to get to work with such industry veterans as our good friend Uncle Stoner, Leo Stone from Aficionado Seeds, Ken Estes, the creator of the original\u00a0Granddaddy Purple strain, as well as Ben and Nate from the\u00a0Humboldt Seed Company. Additionally, we were joined by the teams at Barney\u2019s Farm, Tiki Madman Seeds, Rebel Grown, Terp Hogz, First Smoke of the Day, and the Mendo Dope Boys.<\/p>\n

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\"Mario<\/figure>\n<\/div>\n

The purpose of this massive team-up was to introduce an area known simply as The Vault; a brand-new B2C section of MJBizCon aimed exclusively at getting premium cannabis genetics directly into the hands of home growers. Sensi Seeds only began operating in the US in 2023, so this was our first real chance to interact with the market at large and show American growers exactly what we\u2019ve been up to in Europe for the last several years.<\/p>\n

Not all smooth sailing<\/h2>\n

While cannabis is technically legal in\u00a0Nevada, these kinds of events are often met with undue scrutiny and a few issues are bound to arise. The biggest mishap occurred one day when there was supposed to be an event scheduled at a separate venue. Well, shortly before kickoff, it was revealed that the venue had been closed by police for undisclosed reasons. No problem, there\u2019s a backup venue. Well, it seems that that was\u00a0also<\/em>\u00a0shuttered by law enforcement. The exact nature of the issue wasn\u2019t revealed to us, but it\u2019s safe to assume that\u2014even today\u2014the cops just want to<\/p>\n","protected":false},"excerpt":{"rendered":"

Since 2011, MJBizCon has been America\u2019s largest convention for the cannabis and hemp industries. This year, for the first time, Sensi Seeds was able to attend and see just how the US market has evolved compared to Europe over the last decade. While it was a bit different than what we\u2019ve grown used to here, […]<\/p>\n","protected":false},"author":1,"featured_media":25456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2633],"tags":[],"class_list":["post-25455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sensi-seeds"],"_links":{"self":[{"href":"https:\/\/liberatingsolution.tech\/design-demo\/greenseedbank\/wp-json\/wp\/v2\/posts\/25455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liberatingsolution.tech\/design-demo\/greenseedbank\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liberatingsolution.tech\/design-demo\/greenseedbank\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liberatingsolution.tech\/design-demo\/greenseedbank\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/liberatingsolution.tech\/design-demo\/greenseedbank\/wp-json\/wp\/v2\/comments?post=25455"}],"version-history":[{"count":0,"href":"https:\/\/liberatingsolution.tech\/design-demo\/greenseedbank\/wp-json\/wp\/v2\/posts\/25455\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liberatingsolution.tech\/design-demo\/greenseedbank\/wp-json\/wp\/v2\/media\/25456"}],"wp:attachment":[{"href":"https:\/\/liberatingsolution.tech\/design-demo\/greenseedbank\/wp-json\/wp\/v2\/media?parent=25455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liberatingsolution.tech\/design-demo\/greenseedbank\/wp-json\/wp\/v2\/categories?post=25455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liberatingsolution.tech\/design-demo\/greenseedbank\/wp-json\/wp\/v2\/tags?post=25455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}